Jamrock Cafe wanted a logo that showcased their core concept of being an authentic Jamaican cuisine restaurant. For starters we knew we wanted their slogan as part of the logo. We also wanted to give the logo elements that represented Jamaica and overall Caribbean style cooking.

‍

In the end the client loved the concept of wooden kitchen utensils, an outdoor fire and adding the Jamaican flag colours for the brand's name while having the slogan as part of the logo as opposed to designs where it could be have been optional.