Creating a brand named Shop Smart

We worked with a client to launch an E-Commerce store but before we could do that, we needed to create the brand.

Project Details

Our client owned a niche store and wanted to venture into creating an online E-Commerce brand. After several meetings we decided the brand would be named Shop Smart rather than anything suggestive towards the type of products being sold as that would change overtime.

The main brand colour was set to be orange as it is a colour that draws attention which made it ideal for an online shopping business. The client wanted a simple logo that hinted towards shopping and as such the final composition was a shopping bag with a custom logo and the brand's name and slogan. The shopping bag is also a secondary logo emblem that can be used when needed.

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