For their 10th Anniversary, Just Kids wanted to rejuvenate their brand. We assisted them in creating a simple but vibrant brand identity with a new slogan they'd love. The logo used 4 main colours that look great together. This gives them a wide range of selective branding choices they can use with premium brands of products they offer to parents. The most important part of this project was creating a slogan that encapsulated the message of their customers. After several rounds of iterations, Just Kids loved our final concept which was "Kids want it. Moms love it".