Launching Shop Smart E-Commerce website with Social

After we built an E-Commerce website for Shop Smart it was time to launch and start driving traffic using social, mainly Facebook ads.

Project Details

After developing an E-Commerce website for Shop Smart we created a social media advertising strategy to drive traffic to the website and close sales using Facebook Ads.

We created campaigns focused on seasonal promotions, launch discounts and daily deals. Seasonal back to school campaigns were highly effective and more focus was placed on using this to drive traffic which lead to a great increase in sales on school products. After a few months, Facebook Advertising became an essential marketing channel for sales.

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